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Users will soon have a new feature that permits them to cut down on the quantity of artificial intelligence-produced content appearing in their timelines. This initiative comes as the company announced that it currently hosts more than 1 bn AI-generated clips.

Pilot Phase and Launch

This change is being tested over the following weeks before a full-scale rollout. This shift aligns with a rise in AI-generated material, spurred by new content generation software.

AI Content on Other Platforms

Recent reports that almost a tenth of the most rapidly expanding content creators on another major platform primarily display content made by AI. A significant portion of this material is considered “AI slop”, a term for poor-quality, factory-style content that is typically nonsensical or bizarre.

Based on user feedback that a lot of users appreciate content produced via AI tools, from digital art to informative clips, and we want to provide users the power to increase or decrease of that, depending on their own choices,” stated a platform representative.

AI on the Platform

TikTok announced that there are now over a billion videos on its app identified as made with AI. Overall, in excess of 100 m videos are uploaded to the service every day, making AI content a limited percentage of its total content library.

Customizing Your Feed

Users will be able to limit or boost the amount of artificial media they see by using the content preference setting in the application and choosing the AI content topic. Additional categories that can already be modified under the setting include politics, style, aesthetics, and choreography.

AI Disclosure Rules

Its rules oblige users to identify convincing AI-generated content, and it prohibits malicious fake videos of celebrities or emergencies. Any authentic-looking AI video that is not labeled can be deleted under its community policies.

Additionally, the service will now apply an artificially created watermark to content made using its own AI tools, or flagged by an cross-platform project for spotting AI-generated material. This step is intended to stop users from trying to circumvent the tagging system.

AI Literacy Programs

TikTok is also establishing a $2m awareness program for professionals and groups to develop educational content about responsible artificial intelligence. This initiative will support non-profit groups specializing in training computer science.

Moderation Strategy

The video-sharing app has supported its content review process, amid debate over intentions to make redundant a large number of review team members in the United Kingdom. It is planning to eliminate hundreds of positions in its user protection department in its British office, with labor groups and internet security professionals expressing worry that people are being substituted by automated systems.

A trust and safety lead stated that human moderation would still have a role, but automated tools can safeguard staff by removing the most harmful content prior to it has to be seen by staff. TikTok stated a notable drop in shocking and graphic content seen by content reviewers over the previous year due to intervention by its machine learning processes.

We believe it is crucial to balance staff and AI to keep the platform safe,” the executive stated. “We’ll have people as integral to the approach, but we additionally believe it’s extremely critical to reduce exposure to unsafe media as quickly as possible, which is where a lot of the machine support is proving valuable work at speed.”